Homestead Funds

As both project manager and lead UI/UX designer:

Used Agile project methodologies, including two-week sprints and product demos every step of the way
Defined primary CTA/reason for website with HSF team - Open an Account! Everything else on site served that purpose.
Mapped information architecture and content profile of entire then-current site.
Reviewed content map with stakeholders and prioritized what stays, what goes, what's new?
Created 3 user personas, to represent the three identified visitor types.
Created several user flow maps, based on personas, to verify ease of getting users to primary CTA.
Designed low-res wire-frames for various landing pages and detail pages, to confirm everything coming forward had a place and layout.
Reviewed wireframes with stakeholders and other interested parties, who also completed preliminary task flow objectives.
Designed hi-res layouts for all page templates based on wire-frames.
Worked with developers as they coded layouts into templates.
Removed old content, ported existing content, imported new content.
Set up test environment so stakeholders and review team could perform final goal-oriented task flow challenges.
With final approvals, launched site into NRECA production.
Project was delivered on time and on budget.

Note: 1 year after launch, organic and search traffic up 56%, account opens up 30%.