Welcome to MY Playground.
Hard problems become child’s play. Messy briefs, impossible timelines, stakeholders who can't agree. I've seen them all, and as a seasoned senior UX & product designer, I see playtime where others see chaos!

- +56%organic traffic and +12% account openingsHomesteadFunds.com · Redesigned site · 2018
- 45% → 20%bounce rate and +22% page viewsCooperative.com / Electric.coop · Redesigned sites · 2016
- +34%time on site and +18% page viewsNRECANow intranet · Redesigned · 2020
From idea to impact
I design products that help people understand what’s in front of them and use them with confidence.
Working end-to-end with developers and stakeholders, I translate ideas into designs that are usable, buildable, and durable.
I’ve applied this approach across complex websites, applications, and enterprise platforms in content-heavy, multi-stakeholder environments where clarity, constraints, and real-world usage matter.
Clear thinking. Calm interfaces. Solid outcomes.
Projects to Explore
Selected projects exploring how I design, build, and ship products today.
Regifting Is OKTurns out the hard part of regifting isn't the guilt. It's the memory. Designed a fun, focused app that makes sure you never hand a gift back to the person who gave it.Consumer App Design | Simple, Focused Flows | Rapid Prototyping
Seven PortsOne online trading game, five different worlds wrapped around the same gameplay engine. The design challenge was making sure the themes never broke the game play.Game Systems Design | Themeable Interface | Clarity Under Pressure
Recipe CosterIngredient costs creep. Margins disappear. Designed a SaaS that makes the problem visible before it becomes a crisis.SaaS Product Design | Margin Visibility | Decision-Ready Dashboards
AI Self StudyFigured out where AI actually helps ship creative work, and where you still have to show up yourself.Shipped AI-Assisted Work | Repeatable Creative Systems | Quality at Scale